Sharper Resumes:Focus on Results, Relevance, Tailoring
More than ever before, a job seeker’s resume must be carefully composed in such a way that each word on the page supports a specific career objective. And it better be all about benefits of hiring you: 75% or more of the content needs to prove your worth and demonstrate the RESULTS you will bring to your next employer. Features (for example, 20 years of progressive experience) can’t sell like specific benefits (improved profitability by 25% in 2008) .
I challenge you to read your current resume, line by line, and ask yourself with the question so what? at the end of each sentence. Ask yourself whether a statement can that be expressed as a specific quantifiable contribution to the company’s bottom line. It can be difficult, and at times you will have to estimate, but the more you are able to assess your value to a company, you will be more likely to win and retain a rewarding position.
Relevance: Be sure all the points in your resume are truly relevant to your current objective? Some of your background may be in a completely unrelated industry, and some may be ancient history. Consider removing any information that instead of better qualifying you, could be used to weed you out. That would include irrelevant qualifications, whether educational or experiential. The competition today is nothing less than fierce. Recruiters are charged with finding the exceptional fit, the amazing value candidate, and a one-size-fits-all resume simply cannot convey the right stuff. It is also important to realize that more experience may not be seen as better you are likely to be perceived as older, more expensive, or just overqualified.
Tailoring. The right stuff may be in there, but is it translated to the words the employer is using? Each resume you send for a specific opportunity needs to be tailored so that the recruiter can see exactly those qualifications being sought. This can be done in a number of ways throughout the resume but the introductory section of your resume should say it all fluently, persuasively, in the language of the specific employer.
Many thanks to Tracy Laswell Williams for this article.
Tracy's Website- http://www.career-magic.com/